

Press and Radio can be particularly effective for consumer related campaigns, and topical issues.
There is a whole industry of Rate Cards and media booking, which if you have significant budgets can do a lot of the work for you.
However if you have a good cause, and can find the right people to support you, then getting the best type of publicity, that is third party recommendation, is probably within your grasp.
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Oxfam and LHU case Studies