Direct Mail

Direct mail, through the post, is a vital part of the communications media mix. Many of our Clients find it by far the most cost effective way to find new customers.

Yes it is more expensive per item than email, but if the responses are higher, then it will pay for itself. The point here is that you need to be able to measure the difference. On the assumption that the true costs are similar then,

Direct Mail has the following advantages:-

• It is the most sustainable way of building a marketing database
  
• It is unlikely to undermine your brand
  
• It builds brand awareness
  
• You can quantify costs and responses
  
• A letter can have a long shelf life
  
• It communicates that you care enough to write
  
• When targetted with the right message, to the right people, at the right time, can be extremely effective. (See LHU 2010 Rates Mailing)

If you would like a quote for any mailing or fulfillment work please click on the link on the right.