Abbey National
eVolve's background is as a full service Direct Marketing Agency.
We handled Abbey National's Loan and Insurance business over a 10 year period, seeing Abbey eVolve from a Building Society into a Bank, in preparation for the sale to Santander.
This award winning case study, involving Payment Protection Insurance, addresses the tricky
"What would we all do if you were dead, Darling" question,
by bringing some humour to the scenario,
"That's another fine mess you got me into"
from Stan Laurel and Oliver Hardy, we were able to make the subject far more approachable, and address the major barrier to sales.
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